VISUAL ELEMENTS FOR GIN “Å”

I designed several different visual elements for an imaginary gin brand “Å”, such as label, gift box and coaster.

The pattern that is repeated in all the visual elements is made from the character Å.  In the pattern there is an anomaly, where the character Å is replaced with a stick figure that has a drink in their hand. This stick figure is also made with copper foil and also embossed to help the drinker to identify it and to make the connection to the slogan “for people who want to stand åut from the crowd” (crowd=Å print) which creates a nice surprising and insightful experience, in addition to creating a nice haptic touch against the label material